Welcome to Artdesilery
Concept Overview
A Gamechanger Model
Global Artists @ Your Service
On our platform one can engage with renowned global luminary artist whom you admire. Over the years we have perfected a ‘bespoke high jewellery concierge services model’, where world class designers, craftsmen and other professionals listed on our platform, personally come to your preferred location and create single edition High jewellery signature art piece.
Unlike other luxury brands where one design is replicated in to several pieces, at Artdesilery every design is one of its kind in the whole world, and has a unique design ID. Every piece is custom created for our clients from designing to manufacturing.
Most importantly, for the 1st time in the jewellery industry, the customer gets a signed agreement on the ownership of the design copyright.
Redefining Luxury beyond Jewellery
Artdesilery’s bespoke experience is truly a creme-de-la-creme of super luxury and ultra sophistication, generally UHNIs experience this in luxury brand ateliers/studios at Paris or Milan. But to get the same luxury service @ your home, is no less than feeling of a Maharaja. In addition to the default bespoke creative service, the ambassadors / customers are also offered many advisory services from fashion, wellness consulting to even on astro spiritual aspects. The cherry on top is the hospitality and pampering, like the gourmet delights and limousine privileges. A quick look at our ADJ Ambassadorshipsuite of services can give you a glimpse of what we are talking about.
Restricted for Members only
Artdesilery products and services are only offered to its members and not to anyone who can afford it. In our parlance, members are designated as Ambassadors, because they carry the responsibility and decorum of the brand with them. ADJ Ambassadorship is a prestigious order that is approved depending on several factors with respect to one’s social status, personality clout and domain influence. No one can purely just pay and buy this token of affluence and izzat as a ADJ Ambassador.
The ambassadorship comes with a whole host of ultra luxury privileges, access to uber elite circles and influential high society gatherings.
Humble beginnings of Artdesilery
Artdesilery from its inception is less a business entity and more a school of thought. Everything that we believe was imbibed into the brand collectively from past 4 generations. The essence and the story of our brand goes 115 years back, into the pre-independence era. It all started with our great grandfather Pillappanavar’s home workshop, later expanded into rows of shops in the 1960s that have stood the test of time even today.
Our core value at Artdesilery, is that we pledge our allegiance to the artists who have invested their sweat and toil, and most importantly the customers who have invested both emotionally and financially in creating heirloom jewellery. Hence everything that we do revolves around keeping our talent ecosystem satisfied and ensuring superlative customer delight.
Make in India to the World
Artdesilery proudly embodies the spirit of Make in India to the World. What began as an ambitious journey was not without challenges. In the early days, earning the trust of international luxury brands required relentless commitment to precision, consistency, and uncompromising craftsmanship. Over time, our superior workmanship and attention to detail have been recognized and embraced by leading global partners who value both the artistry and reliability we bring to every creation.
Today, this recognition is opening new avenues for skilled artisans across India, creating meaningful opportunities while preserving the country’s rich heritage of jewellery craftsmanship. At the same time, our international clients benefit from exceptional quality delivered with remarkable cost efficiency. The result is a partnership built on trust—where Indian craftsmanship meets global luxury standards.
Artdesilery Promise of Ethical Sourcing
At Artdesilery, every jewel begins with a promise of integrity. We are deeply committed to the ethical sourcing of precious stones—including diamonds, gemstones, and gold—ensuring that beauty and responsibility go hand in hand. In an industry where supply chains can often be complex and opaque, Artdesilery is determined to go the extra mile to bring transparency and accountability to every stage of our procurement.
Our sourcing philosophy extends far beyond the point of purchase. We diligently trace the journey of each material through the backward supply chain, right to its origin—whether that is a mine, an independent collector, or a trusted stockist. By building enduring relationships with responsible suppliers and insisting on clear traceability, we strive to ensure that every material we use is obtained through fair, lawful, and environmentally responsible practices.
For our UHNI clientele, this commitment offers the reassurance that every Artdesilery creation is not only exquisite but ethically sound—allowing it to be cherished and passed down as a proud heirloom for future generations. When a jewellery is created with such care and conscience, it carries more than material value; it embodies a sense of subtle positive energy that can be felt by the wearer. It’s also devoid of any bad omen.
Artdesilery Artisan Accord
The Artdesilery Artisan Accord is a purposeful initiative created to safeguard and revive the generational craftsmanship that has long defined the soul of fine jewellery. For centuries, jewellery making was a deeply personal craft, where master artisans passed down intricate techniques, patience, and artistic sensibility through generations. However, the rapid shift toward factory-led mass production has increasingly replaced handcraft with speed and uniformity, placing immense pressure on traditional craftsmen and gradually eroding the legacy skills that once defined true luxury.
The Artdesilery Artisan Accord seeks to reverse this trajectory. The program is committed to restoring respect for the artisan’s role by nurturing talent, preserving time-honoured techniques, and enabling craftsmen to adapt their mastery to contemporary luxury standards. Through mentorship, skill enhancement, design collaboration, and meaningful industry exposure, the Accord creates an ecosystem where craftsmanship is not only protected but elevated.
By championing the value of the human hand in an age of mechanization, the initiative aims to ensure that the knowledge, artistry, and cultural heritage carried by master craftsmen continue to flourish. The unwavering support from our patrons and customers has helped us secure long-term commitment to honour, empower, and sustain the hands behind the exquisite jewellery masterpieces.
Artdesilery’s Defiance to jewellery Industry
We have always stood against the dark secrets of the jewellery industry, hence we end up on the firing line facing negative ramifications, for upholding and exposing some of the bitter truth.
Factory mass production:
Jewellery creation for time immemorial always followed a customised process where the design, precious stone selection and manufacturing was all done as per the acute requirement of the customer by a skilled craftsman. This legacy process was destroyed in the last 20 to 25 years, with the advent of mass manufacturing and factory-made jewellery. Surprisingly 97% of the Indian jewellery is mass factory produced, where every piece of jewellery has 1000s of replicas. Most of the jewellery retailers hide this crucial fact.
Supply Chain Friendly:
The industry functions in a way that only prioritizes profiteering over long-term customer advantage. Hence this affects the jewellery designs, selection of gemstones and diamonds, manufacturing techniques (moulding fillers/soldering) and workmanship. Case in point being, the jewellery offered by so called trusted brands don’t include precious stones that offer resale value (asset value) to the customers in long-term.
Today the jewellery industry follows a multi-tier model (manufacturer – distributor – retailer) like any other commodity, hence much of the making charges and stone charges gets distributed in the supply chain margins, rather than being invested in workmanship or stone quality.
Artdesilery Artisan Accord
The Artdesilery Artisan Accord is a purposeful initiative created to safeguard and revive the generational craftsmanship that has long defined the soul of fine jewellery. For centuries, jewellery making was a deeply personal craft, where master artisans passed down intricate techniques, patience, and artistic sensibility through generations. However, the rapid shift toward factory-led mass production has increasingly replaced handcraft with speed and uniformity, placing immense pressure on traditional craftsmen and gradually eroding the legacy skills that once defined true luxury.
